Social media has lent itself to the invention of real time marketing. The snafu is a big reminder for all marketers to research a hashtag before using it.Įxample of a brand using a trending topic without understanding the context #Advertising #SocialMedia #WhyIStayed /iTSmfaT6Xv The hashtag was trending in the first place as a way to bring light to those stuck in domestic violence situations when DiGiorno made a pizza joke. Pizza maker DiGiorno, for example, received some backlash after using the hashtag #WhyIStayed as a joke. Not only do marketers need to know what a hashtag is to keep current in the conversation, they have to navigate their social campaigns carefully with hashtags in mind.īecause the conversation on social media is made for casual conversation, some marketers haven't always done their due diligence before blasting out a post with hashtag. It can be hard to believe that the little symbol that has become a common part of the vernacular as a “hashtag” was only just a pound sign on the phone a few years ago. Moral of the story: Don't make your company's Twitter login password123. To help, Twitter third party platform Hootsuite published some security tips after several major brands had been hacked. To protect privacy, brands may need to do more by managing accounts through a third party application with stricter security. The login process for brands, even paying advertisers, is the same for all accounts- just a single password. It seems no brand is immune from hackers: Burger King, Jeep, the Associated Press, and even social media manager Buffer have all suffered hacks. While a controlled Twitter hack may be a tactic used by some brands, it can be an image damaging event for those that aren’t in control. In fact, many brands have even faked a Twitter hack to get attention. Social media hacks- particularly on Twitter-have become so common place that it’s unsurprising anymore. That embarrassment alone should persuade marketers to avoid this big no-no. To punish those businesses, Yelp put up a consumer alert to tell browsers about the misbehaving businesses. Yelp ran a sting operation that caught multiple businesses in the act of paying for reviews. Many businesses got away with the false reviews, but Yelp eventually started a crack down.
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